→ Ethically made in the USA
→ Produced in limited quantities
→ Designed in NYC
Gergana Ivanova, founder and CEO, has worked in the New York fashion industry for many years. She launched the brand in 2019 with the distinct goal of creating clothes that empower the wearer in feeling beautiful, confident, and filled with self-love. Promoting self-love has always been at the forefront of the brand and it starts before you even put anything on. That’s why each care label offers this friendly reminder..."If you wear this, you promise to only spread love and kindness to yourself and others".