Transparency is extremely important to us, and so is producing as ethically and as sustainably as possible. Our pieces are designed in New York City, and the latest collection is all made in the USA. Producing in small quantities allows us to account for and reuse every bit of deadstock fabric, as well as produce beautiful pieces using recycled fabric. This keeps our waste production as low as possible. We remain committed to minimizing our impact on the planet while providing you with high-quality, made-to-last pieces.

By the end of 2022, our goal is to produce everything domestically in the USA and also get Brand Climate Neutral Certification.

Producing sustainably doesn't just start and end with environmental measures. We also have an ethical responsibility to ensure that all of our partners are operated and maintained ethically. Our team did extensive research before choosing manufacturers, designers and suppliers to ensure that they facilitate a safe, healthy and livable work environment for all of their employees. We maintain working relationships with each of our partners and are committed to only working with companies that share our ethical standards.

We do not take these responsibilities lightly and strive in every way to be as transparent and open in the decisions we make. We are excited to share our on-going goals in this area and hope that you will join us in taking care of this world and those in it, one day at a time. 


Humble beginnings

Our story begins in a small New York City apartment with a small team of one. With nothing but a passion and a dream, Gergana Ivanova was born.

Quality & Sustainability First

We started by making the products we wanted to see in the world and we did this with an uncompromising approach to sustainability. We are continually examining the fabric, packaging, buttons, zippers and labels available on the market to see how their evolution may strengthen our sustainability goals. We've already begun taking steps to increase repurposability, recyclability and compostability with our latest collection.