For the timeless souls

Elevate your style with seasonless pieces you'll cherish forever.

RESPONSIBLY MADE in Los Angeles

Support quality local craftsmanship and ethical labor practices.

LEARN MORE

We embrace resale

Rewear, reimagine, recirculate: Your style, reborn.

SHOP NOW

Small women owned brand

Empowering women for purposeful, passionate lives through financial freedom.

LEARN MORE

An ode to finding joy in the simple pleasures of life.

 
NEW
 
NEW
 
NEW
 
NEW
 
NEW
 
 
 
 
 

AS SEEN IN

For the Modern Muse

Exclusive and iconic slow-fashion ready-to-wear pieces.

Bundles

Get a timeless, effortless look for less.

Pre-Loved

Fulfilling our commitment to closing the loop in fashion by giving your clothing a second chance. 

Gergana Ivanova is a seasonless American fashion brand owned, run and led by women. Elevate your everyday wardrobe with timeless styles, ethical craftsmanship, and unparalleled quality.