For the timeless souls

Elevate your style with seasonless pieces you'll cherish forever.

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RESPONSIBLY MADE in Los Angeles

Support quality local craftsmanship and ethical labor practices.

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We embrace resale

Rewear, reimagine, recirculate: Your style, reborn.

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Small women owned brand

Empowering women for purposeful, passionate lives through financial freedom.

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An ode to finding joy in the simple pleasures of life.

Most Loved New Arrivals
 
NEW

Francesca Jumpsuit Beige

$220.00 USD
 
NEW

Maya Top Black

$230.00 USD
 
NEW

Alexandra Pants Beige Tencel

$290.00 USD
 
NEW

Giselle Skirt Black

$230.00 USD
 
NEW

Alexandra Pants Black Tencel

$290.00 USD
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A Mix Between Comfort and Style
 

Olivia Dress

$220.00 USD
 

Kristina Dress Tan

$230.00 USD
 

Kristina Dress Black

$230.00 USD
 

Kendall Dress

$200.00 USD
 

Amelia Dress

$260.00 USD
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AS SEEN IN

For the Modern Muse

Exclusive and iconic slow-fashion ready-to-wear pieces.

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Bundles

Get a timeless, effortless look for less.

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Pre-Loved

Fulfilling our commitment to closing the loop in fashion by giving your clothing a second chance. 

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Gergana Ivanova is a seasonless American fashion brand owned, run and led by women. Elevate your everyday wardrobe with timeless styles, ethical craftsmanship, and unparalleled quality.