This brand started with a simple feeling: not finding what I was looking for.
I wanted pieces that felt considered, not rushed. Clothes that fit real life, not just a season. Fabrics that felt good on the body and still held their shape years later. And designs that didn’t rely on trends to feel relevant. So I began designing them myself.
GERGANA IVANOVA is built slowly, in Los Angeles, with intention at every step. From the fabric I choose to the number of pieces we make. I believe clothing should be chosen, not accumulated.
Every piece is handmade locally, by a women-led team, using carefully sourced deadstock fabrics, materials that already exist, often left behind by larger brands. Instead of creating more waste, I work with what’s already there and design around it.
I believe in making fewer things, better. We produce in limited quantities, never restocking the same style twice. Not to create urgency but to protect the process, the quality, and the people making the clothes. I believe in designing clothes that last beyond a season. In supporting local craftsmanship and real relationships, not scale for the sake of growth.
GERGANA IVANOVA is for women who think before they buy.
Who care about how something is made, how it fits, and how it will live in their wardrobe over time.
Nothing is overproduced.
Nothing is restocked.
With love,
Gergana Ivanova