soulful, timeless, ethical, and versatile.

At Gergana Ivanova, we believe in creating luxurious pieces that not only feel comfortable to wear but also make you feel powerful and confident. Our approach to design is seasonless, producing timeless garments that you can style and wear with ease throughout the year. Our vision is to reinvent the perfect wardrobe, offering versatile pieces that can be re-worn and restyled time and time again.
We take great pride in producing our garments thoughtfully and ethically in the USA. We don’t follow the traditional fashion calendar and overproduction manufacturing, allowing us to prioritize quality over quantity, minimizing our impact on the environment, and promoting responsible fashion practices. At Gergana Ivanova, we believe in creating pieces that not only look and feel good but also align with our values of sustainability and ethical production.
Our philosophy: key pieces that are refreshing your wardrobe while elevating your look.
Gergana Ivanova, the founder and CEO, has spent years working in the New York fashion industry. Her passion for empowering individuals to feel beautiful and confident, without compromising on garment quality and production ethics, inspired her to launch the brand in 2019. Gergana's creative process is fueled by fluidity and the desire to create pieces that feel good and inspire others. We strive to celebrate and explore individuality through our designs, empowering our customers to express themselves with confidence and authenticity.
Each piece is meticulously designed in New York City and thoughtfully crafted in limited quantities in the USA. By rejecting overproduction and the traditional fashion calendar, we prioritize local job creation, reduce our carbon footprint, and ensure that all worker and factory laws are met with the highest standards. We only use high-quality fabrics, ensuring that each piece is made to last in your closet forever.
Our small, women-owned team is dedicated to crafting every detail of each piece with care and attention to detail. We are passionate about creating a sustainable fashion future and hope that you will join us in saying goodbye to fast fashion.

Behind the scenes...