GERGANA IVANOVA
soulful, timeless, ethical, and versatile.
Our story
Established in 2019, GERGANA IVANOVA is a Los Angeles-based brand founded by Gergana Ivanova. Inspired by her international background and a creative upbringing in New York’s vibrant fashion industry, Gergana envisioned a space where modern minimalism meets sculptural femininity.
GERGANA IVANOVA crafts luxurious, seasonless pieces designed to empower confidence without sacrificing comfort or quality. Each garment is thoughtfully created to be worn and reimagined effortlessly year-round, redefining the ultimate wardrobe with versatile staples.
Every piece is designed and produced in Los Angeles in limited runs by our talented women-led team. Committed to sustainability, we focus on meticulous craftsmanship and high-quality fabrics, ensuring our garments stand the test of time. By embracing a "quality over quantity" ethos, we not only reduce our environmental impact but also support local job creation and promote a more mindful approach to fashion.
Materials & Production
At GERGANA IVANOVA, every garment is thoughtfully crafted in Los Angeles by family-owned factories that share our commitment to ethical practices and transparency. We produce in limited quantities to minimize waste, ensuring each piece is as timeless as it is unique.
Sustainability lies at the heart of everything we do. By prioritizing recycled, organic, and deadstock fabrics, we aim to reduce our environmental footprint while creating garments that stand the test of time.
We proudly partner with manufacturers who uphold our values, providing their teams with fair wages, health insurance, paid sick leave, reasonable working hours, and opportunities for professional growth—all within safe, supportive environments.
From selecting the finest materials to perfecting every detail, we honor the harmony between durability, craftsmanship, and enduring style. Our mission is to create pieces that you’ll cherish for years to come.
Tall Girl Friendly
Our founder, Gergana, always faced challenges in finding high-quality garments that cater to taller frames. This inspired her to create a brand that embraces a diverse range of body sizes and shapes. To ensure a better fit for everyone, we intentionally design our garments with slightly longer lengths. This thoughtful approach provides flexibility in the tailoring process, as it's much easier to shorten a garment than to add extra length, allowing for a more personalized fit.
Eco-Friendly Fabrics
Utilizing deadstock wool minimizes waste and allows us to create unique, limited-edition pieces from high-quality materials that might otherwise be discarded. Our brand is dedicated to responsible practices and crafting exceptional products.
We utilize designer deadstock fabrics like silk, wool, and cotton to reduce fashion's environmental impact by repurposing excess materials, minimizing waste. Scarce deadstock availability elevates each piece, fostering exclusivity and desirability for our brand.
Derived from beech trees, which require minimal water and land resources to grow, reducing the strain on ecosystems. The manufacturing of modal involves a closed-loop process that recycles chemicals and solvents, minimizing waste and emissions. Modal is fully biodegradable.
Tencel, a sustainable wood-derived fabric, offers breathability, moisture-wicking, and a silky texture for comfort and style. Its closed-loop production minimizes environmental impact by reducing water use and chemicals.