soulful, timeless, ethical, and versatile.
The heartbeat of the brand
our philosophy: key pieces that are refreshing your wardrobe while elevating your look.
Gergana Ivanova, founder and CEO, has worked in the New York fashion industry for many years. She launched the brand in 2019 with the distinct goal of creating pieces that empower the wearer in feeling beautiful and confident, without sacrificing garment quality and production ethics. Gergana feeds off of creative fluidity and being able to create what feels good, and ultimately share that with the world. We value the soulful, timeless, ethical, and versatile. Luxurious pieces that are comfortable to wear and easy to style are at the core of our DNA. It's vital to create a soulful wardrobe encompassing timeless pieces. Gergana Ivanova is designed to explore and celebrate what you do and who you are, so you can share that feeling with the world in the best possible way.
Every piece is designed in New York City and made thoughtfully and ethically in the USA in limited quantities. This allows us to support local jobs, reduce our carbon footprint, and gives us the ability to ensure that all worker and factory laws are met with the highest standard. We produce thoughtfully by not being married to overproduction and the traditional fashion calendar. We follow the pulse and produce what feels organic.
At Gergana Ivanova, we use high quality luxury fabric so that each piece is made to last in your closet forever. Our small, women-owned team has labored over every detail of each piece and we sincerely hope you are as obsessed with them as much as we are. Style is self expression so we're here to make your soul come alive. Say goodbye to fast fashion, our planet will thank you.