The Journey From Digital Content Creator to Fashion Designer

The Journey From Digital Content Creator to Fashion Designer

Posted by Gergana Ivanova on

For the last seven years, I have worked with some of the biggest brands around the world. I was able to attend major fashion weeks, travel the world, and meet some of the biggest fashion icons in the industry. What was once a hobby in college, quickly turned into a full-time career. I packed my bags, bought a one-way ticket to New York City and never looked back. 

Twenty-two years old, alone, eager, motivated and ready to face the most competitive and diverse city in the world. New York City allowed me to test my strengths, highlighted my weaknesses, and pushed me to every extreme. I guess it was that millennial naivety in me that pushed me to want to work for myself and create my own career. I quickly found myself on every social media platform, creating content morning to night, getting lunch with every PR firm in the city, and slowly establishing myself in the digital content era. 

My goal was always to have my content be a true reflection of who I am at that time, what I’m feeling or who I want to become. It was a direct mirror into my life, my mind, and my soul. It was my personal journey in New York City, and the experience of what it was like trying to make a name for yourself here. Being thrown into the dog pit, while being a young woman in your early 20s, living in the time of social media and all while battling your own personal issues with identity, social opinions and social standards - it all made me learn the importance of self-love. Sharing the power of self-love with my audience became my motivator in everything I did.

Having a social media platform, like Instagram, allowed me to connect with other like-minded individuals around the world, share our experiences and support each other throughout our journeys. My favorite part about my job was connecting with other women and supporting them in their careers, whatever it might be. Nothing can get you down when you have an army of strong, independent, business women supporting you.


After years of working as a digital content creator, influencer, social media strategist, or whatever title you want to call it, it felt like the right time to change things up a bit.
Starting my own clothing line was a dream of mine since I was a young girl. I didn’t know anything about being a fashion designer, so I truly started from scratch.
I spent hours researching, obtaining the proper documents, sketching ideas, and pouring sweat and tears into this dream. I wanted the brand to be sustainable, ethical, and to be heavily involved in giving back to communities. There were so many moments I wanted to give up, but something inside me told me I couldn’t. I wanted to inspire other women out there who also have this dream, that they can also do it, even if it might seem impossible. 

After months and months of hard work, I launched my first collection in New York City. I handled everything from designing, shipping, logistics, website design, customer service… Everything. It’s been extremely difficult, but also the most rewarding thing I have ever done. Some of the hardest, darkest moments were made so much easier simply by having the support of other women around the world. Every piece I create, I want it to make the customer feel absolutely beautiful, confident, and filled with self-love. And as a gentle little reminder, the care label of every piece says “If you wear this, you promise to only spread love and kindness to yourself and others.” You can never share enough love with yourself and the world. 

I hope that with everything we do, we can continue to inspire you to never doubt your journey, trust the direction of your path and support others along the way. As the brand grows and the team expands, I’m excited to partner with amazing retailers like Wolf & Badger who support independent brands, like ours, that focus on sustainable and ethical production. New York City has taught me how to not give up on my dreams, and you shouldn't either. 


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